Tatum's Family Reviews Loves Our Citrus Bar!

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"I really loved the feel of the soap on my skin with it's non sticky & no yuck feel" (Email from Tatum).

Yay!

Eat.Sleep.Beauty. Raves About Our Soliflore Bar!

On our family: 

"I love small companies, and I love stories like theirs, and how they came to be Calantha Organics."

On our soap:

• "... Upon receiving this soap the first thing that I noticed was the smell.... I love this bar a lot...."
• "... Not only does it work good on the body, it works great on the face." 
• "The number one thing I like about this, aside from the yummy smell, is the way it leaves my skin feeling. Even the most natural of bars, still leave my skin dry. This did not. I loved that about it."
• "I used it on my daughter. She said she smelled like a flower, and she said she liked it. She now requests the 'flower soap' when she gets in the shower." (How adorable is that?!)

Three Reasons for Why Fragrance Logos Work So Well

This article is about the art and science of developing a smell-based brand image, which is an effective tool to call attention to its uniqueness and distinguish it from competitors. 

(Think of how IKEA makes some sections of its stores smell like cinnamon rolls, or other essences that play with the nature of each showroom/environment. Another example is Crayola and the great smells embedded in each box of crayons. And even Abercrombie & Fitch stores, whose super [almost uncomfortably] strong smell can be perceived from mere feet away its entrance and thus help it stand from the "crowd" of apparel shops nearby.)

Indeed, as the article states, "... people who work in both the marketing and the production of perfumes have researched how to use the unique power that fragrances have of bringing out emotions in people by acting on the centre that governs them, the limbic system. This research is then to be used in order to influence the purchasing habits of consumers."

But why are "fragrance logos" so effective? According to the article, there are three reasons, though it doesn't enumerate them this way:

1. Our inherently great memory for smells: Our first memories of smells are not only the easiest to trigger off, but they also go back to when we were kids. This makes them the most powerful at recreating pleasant feelings. This memory never disappears and the ease with which we associate smells to certain situations depends on the importance of the event in which we perceived the smell during the learning process.

2. Our survival instincts: The sense of smell is the first and most primordial sense of all living organisms; in essence (no pun intended), our instincts tell us what is bad/potentially dangerous from all that is good/beneficial.

3. They can "spread": This type of logo has the advantage of being able to occupy the entire area in which it is diffused, which something traditional forms of advertising cannot do. Diffusing the scent during events in which a company is involved lets spectators associate that smell to the emotion of the event. In turn, this lets them recall that particular moment when they come into contact with the product later on or even go into shops to buy it.

The truth is that every company and marketer can develop a fragrance logo, but this opportunity is a significant one for makers of natural personal-care products, as we have to convince consumers that non-chemically-based products are the way to go. And letting them remember their first memories in which they came into contact with an ingredient of ours could significantly impact our efforts.

I hope my post taught you a bit more about fragrance marketing. As always, feel free to ask me questions and thanks for visiting.


- Julio

Let's NOT Merely Take What We Can Get!

I was watching the Today Show this morning (duty calls, after all) and came across this Beauty/Skin Care segment that featured, well, the newest and latest on beauty products for the coming year. Obviously, my ears perked up and I listened with special care at this clip:

As the clip was ending, I focused on the following:

Morales: "... Not organics, but just better for you." (regarding the seemingly beneficial ingredients big-name makeup manufacturers are introducing in their products)
Guest: "We take what we can get."

Naturally (no pun intended), I was appalled by the guest's response. Do we not deserve organic, real, non-chemical, skin care? I'll abstain from inserting a sales pitch within these lines, but seriously: Why go for the cheap brand when you can find a fundamentally BETTER (be it all-natural and/or organic, etc) brand that will only feed your skin the goodness it deserves and not the more readily available chemical crap? Ugh.


So, if you're reading this, it means you showed an interest for Calantha Organics. (Thank you; it means a lot!) And you may have also noticed we don't sell makeup--yet (bummer, right?) :( But as of January 2011, we do feature the purest, all-natural organic-aromatherapy-all-vegetable (I could go on) soaps in the world. 


So think of us as the best-soap people for now. And please invest in what you put on your skin-- lotions, makeup, after-shave, etc. Not only does your body deserve it, but our environment needs it (after all, what goes down the drain should also be beneficial and not laden with synthetic substances).


So that's my two cents for now. Be smart and more considerate of your own needs this new year. Think about why those big brands abstain from investing in wholly good, premium-quality products foryou. At Calantha Organics, we already are because we CARE, thank you very much :-) (And it is because we care that we'll continue on introducing naturally wholesome products that exceed your and your family's expectations.)

Customer Love - "Dry Skin"

I am very impressed with these soaps. I have been using them for a couple months now and they work well on my dry skin. I will definitely continue to use them.

- Bill from Bellingham, WA

Some Facebook Love

As a Marketing professional in the making, I dream of taking our lovely Calantha Organics to the top. This past summer, I worked in the PR department of a local Marketing agency, an opportunity that taught me, among other things, the DOs and DONT's of dealing with media personalities. Honestly, I didn't get much practice per se (I mostly researched their contact info); instead, I studied and studied the industry's best practices.


Having said that, you can imagine my surprise when I found that a leading blogger with whom I had recently established contact regarding Calantha Organics shared this on her blog's Facebook page:

Needless to say it MADE MY DAY. I wasn't expecting it and it made me soo excited for the prospects of our company. (Patting myself on the back.) Thanks, Sara, and to all have a great night and a wonderful New Year's!

So what are you waiting for? I'd love for you to become our fan. And you'll love being our fan too, with all the updates, exclusive offers and goodies we pass along to you! Seriously, as the leading source for natural organic soap in Utah, we'd be honored to call you a fan.